Marketing for professional services.
Consultants, advisers, accountants, solicitors, fractional execs. LinkedIn primary, blog second. Thought leadership in your voice, not generic AI fluff.
Start professional services trial →Regulated subset (financial, legal, medical) runs with autopilot permanently disabled. AI drafts; you approve.
- ▪Mailchimp
- ▪Brevo
- ▪LinkedIn Company Pages
- ▪Google Search Console
- ▪Calendly
- ▪Stripe (revenue triggers)
- ▪Service-page conversion paths
- ▪Topical authority across your practice areas
- ▪GSC keyword opportunities (impressions without clicks)
- ▪Schema (LocalBusiness, Person, FAQ where appropriate)
- ▪Voice consistency across blog and LinkedIn
What Knave actually writes.
Three blog post titles and three LinkedIn posts in fractional CFO voice.
- 01Why most fractional CFO engagements fail in month three (and how to spot the early signal)
- 02The seven-question diligence checklist we run before taking on any new client
- 03What changed in UK R&D tax credit rules in 2026, in plain English
- 01Most founders bring me in to fix cash flow. Most of the time the cash flow is fine and the real problem is invoicing terms. Took me four engagements to spot the pattern.
- 02Read three separate FRC consultations this week. The signal: smaller practices will spend more time on assurance documentation in 2027 than they did in 2024. Plan accordingly.
- 03Quick framework I use to decide whether to take on a new client: do they have a real decision-maker on the call, do they pay invoices on time, do I respect their judgement on the work I am not doing for them.
First case studies ship after Sprint 9.
We need 30 days of real engagement signals before we publish a story. Anything less reads as marketing-fiction.
Professional services questions, answered.
Will Knave write content that violates SRA, FCA, or ICAEW marketing rules?
No. The regulated subset (financial, legal, medical) gets autopilot permanently disabled. Knave drafts everything; you or your compliance lead approves everything. The voice profile is briefed on your governing body's marketing rules during onboarding.
How does it handle thought leadership without sounding like AI?
The voice judge holds you to your own writing samples. We pull 20 to 50 samples during onboarding (your past LinkedIn posts, blog drafts, client emails you've cleaned of confidential detail) and the model is held to that register. Generic AI fluff gets rejected before it reaches you.
Can it brief content from a client engagement (anonymised)?
Yes. You log a sanitised brief in the Setup page, name the practice area, and Knave drafts an educational piece around the lesson without the client detail. You decide what level of anonymisation you want as the default.
Does it integrate with my CRM (HubSpot, Pipedrive, Capsule)?
HubSpot ships at launch on Plus. Pipedrive and Capsule are on the public roadmap for Sprint 11. If you need one urgently and you're on Enterprise, we'll prioritise it.
What about LinkedIn Sales Navigator data?
Not pulled directly (LinkedIn's terms don't allow it). What Knave does is brief content around the personas you tell it about. It then scores LinkedIn engagement on each post and adjusts the next batch. The persona work happens once during onboarding.
Get the marketing function off your desk.
Two-week trial. Onboarding takes one hour. First LinkedIn post drafts land in 48 hours.
Start trial →