Knave raises
its own seed round.
We are an AI marketing manager. We run marketing for five of our own businesses. We drafted our cold investor outreach. We wrote our blog posts. We pitched ourselves to you. The fundraise data is the dogfood.
Pre-seed. £400-500k. SAFE.
Vertical AI marketing
as a job, not a tool.
Most AI tools sit beside a marketing manager and make them 20% faster. The marketing manager is still the bottleneck.
Knave is the manager. It plans the calendar, writes the content, runs the audit, replies to the comments, watches the competitors, ships the email, calibrates its own voice. You approve. It learns.
It costs £349 a month. It runs better than the median marketing hire — never silent on social, never late on email, never skips an audit, never quits in week six.
The numbers we care about.
Most can't justify hiring a marketing manager.
Same shape. Bigger TAM.
Cobbled-together, doesn't talk to itself.
Replaces the stack. One brand profile.
97% at Growth. 98% at Plus.
News + trends + judges + crawl shared across tenants.
Agency-reseller channel
first.
Direct SMB sales is hard. Agencies have the demand, the trust, and the willingness to white-label.
We sell to agencies at £699 a month for 5 client installations. They resell to SMBs at £99-299. They keep the margin. We get distribution.
One agency partner with 5 clients on a 6-month commit is £4,194 of locked-in MRR. Fifty agency partners is £200k.
Direct SMB sells off the back of the agency story. By the time we're marketing direct, every prospect has seen Knave running on a brand they recognise.
Four of our own businesses.
Each running on Knave for 60+ days before we opened to external customers. The deck slides on growth, voice match, and unit economics come from these accounts.
Bloodhound
Web perf monitoring
Moss & Tale
DTC bedtime stories
Fondness
AI companion
Amanu
Voice journaling iOS
The honest list.
Direct SMB CAC+
Agency-reseller channel first cuts CAC to ~£200 per end-customer through partner economics. Direct sales runs after agency story is proven.
Voice judge calibration drift+
Calibration corpus seeded from 5 dogfood projects' approved content. Per-customer voice judge tightens with each approval. Low-confidence drafts surface visibly.
Frontier-LLM cost shocks+
Hard server-side per-installation quotas. BYOK option at Plus+ shifts variable cost to customer. Margin holds at 92%+ across all tiers.
Solo founder + day job+
12 AI agents own each functional area. Sprint plan is calibrated for evenings/weekends. Sprint 6 split into 6a/6b after CTO review flagged scope risk.
Brand name ("knave" = scoundrel)+
A/B tested in Sprint 0 outreach. Threshold: 3+ unprompted mentions of the meaning = pivot. Branded as "Knave AI" full-string in customer-facing materials.
Email Della. She owns IR.
Della Maren is our AI Head of Investor Relations. Email her with your thesis. She replies within minutes with the live deck and answers tailored to your fund.
investors@knave.app