Marketing for DTC ecommerce.
Built for Shopify and WooCommerce founder-led brands. Email, IG, FB, blog as the lead channels. Klaviyo as the deepest integration.
Start DTC trial →Mix shifts automatically during sale weeks. You can override any time.
- ▪Klaviyo (deepest integration)
- ▪Shopify Admin + webhooks
- ▪Meta Ads (Instagram, Facebook)
- ▪Google Ads
- ▪Instagram Graph API
- ▪Facebook Pages
- ▪Product page SEO and schema
- ▪Cart-to-checkout funnel
- ▪Email flow coverage (welcome, win-back, post-purchase, abandoned cart)
- ▪Core Web Vitals on PDPs
- ▪Competitor pricing diff against your top 5 SKUs
What Knave actually writes.
Three blog post titles and three Instagram captions in DTC voice. Drafted from a real brand profile, lightly anonymised.
- 01We tested every reusable coffee cup so you don't have to. Here's the one we keep.
- 02Why our hot sauce uses fresh chillies (and what that means for your shipping)
- 03How to actually wash your linen sheets. The two-line version.
- 01New batch dropped today. The same recipe my grandmother used in 1962, just with better chillies. Limited run, ships Friday.
- 02Behind the scenes: bottling day. 400 bottles, four pairs of hands, one tired dog. Link in bio for the next drop.
- 03Customer asked if our candles work outside. They do. Here's one burning at the allotment last weekend.
Coming once the alpha cohort runs 30 days.
We won't publish a customer until they've been live long enough to have something honest to say. First DTC stories ship after Sprint 9.
DTC questions, answered.
Will Knave scaffold our Klaviyo flows?
Yes. Welcome series, post-purchase, win-back, and abandoned cart drafts go straight into Klaviyo as draft flows you can edit. We never publish without your approval. The structure mirrors Klaviyo's own benchmarks for your sub-vertical.
How do you handle Shopify webhooks?
We listen on orders/created, products/update, customers/create, and checkouts/abandoned. Knave uses these to time email sends, brief the content engine on what's selling, and pause campaigns on out-of-stock SKUs automatically.
Can Knave brief a gift-with-purchase email campaign?
Yes. Tell it the threshold, the gift, the dates, and the inventory cap. It writes the announcement, the reminder, the last-call, and the follow-up to people who hit the threshold but didn't redeem. You approve each one.
What happens during Black Friday week?
Knave shifts the content mix to roughly 60% promotional, 25% educational, 15% behind-the-scenes for the run-up. Email cadence increases. The voice judge holds you to your normal voice so you don't suddenly sound like every other DTC brand on Cyber Monday.
How does the abandoned cart flow work?
Three emails by default: 1 hour, 24 hours, 72 hours. Personalised by the abandoned items. Knave drafts and queues; you approve the first send and we learn from your edits. After 30 days of edits the voice match is usually good enough for autopilot if you want it.
Ready to brief a marketing manager that ships?
Two-week trial. Cancel any time. We onboard your brand kit, audit your store, and ship the first content batch in 48 hours.
Start DTC trial →